Order of the General Court (Sixth Chamber) of 28 November 2016 — SureID v EUIPO (SUREID)

(Case T‑128/16)

(EU trade mark — Application for the EU word mark SUREID — Absolute ground for refusal — Lack of descriptive character — Article 7(1)(c) of Regulation No 207/2009 — Descriptive character — Action manifestly lacking any foundation in law)

1. 

EU trade mark—Definition and acquisition of the EU trade mark—Absolute grounds for refusal—Marks composed exclusively of signs or indications capable of designating the characteristics of a product or service—Aim—Need to preserve availability

(Council Regulation No 207/2009, Art. 7(1)(c))

(see para. 15)

2. 

EU trade mark—Definition and acquisition of the EU trade mark—Absolute grounds for refusal—Marks composed exclusively of signs or indications capable of designating the characteristics of a product or service—Concept—Mark composed of a word or neologism resulting from a combination of elements

(Council Regulation No 207/2009, Art. 7(1)(c))

(see paras 16-19)

3. 

EU trade mark—Definition and acquisition of the EU trade mark—Absolute grounds for refusal—Marks composed exclusively of signs or indications capable of designating the characteristics of a product or service—Word mark SUREID

(Council Regulation No 207/2009, Art. 7(1)(c))

(see paras 22, 32, 33)

Re:

ACTION brought against the decision of the Fourth Board of Appeal of EUIPO of 18 January 2016 (Case R 1478/2015-4), relating to the application for registration of the word sign SUREID as an EU trade mark.

Operative part

1.

The action is dismissed.

2.

SureID, Inc. is ordered to pay the costs.