Action brought on 22 April 2016 — L’Oréal v EUIPO — Guinot (MASTER SHAPE)

(Case T-180/16)

(2016/C 222/33)

Language in which the application was lodged: French

Parties

Applicant: L’Oréal (Paris, France) (represented by: T. de Haan and P. Péters, lawyers)

Defendant: European Union Intellectual Property Office (EUIPO)

Other party to the proceedings before the Board of Appeal: Guinot SAS (Paris, France)

Details of the proceedings before EUIPO

Applicant of the trade mark at issue: Applicant

Trade mark at issue: EU word mark ‘MASTER SHAPE’ — Application for registration No 11 566 262

Procedure before EUIPO: Opposition proceedings

Contested decision: Decision of the Fifth Board of Appeal of EUIPO of 23 February 2016 in Case R 2907/2014-5

Form of order sought

The applicant claims that the Court should:

—	annul the contested decision;

—	order EUIPO to pay the costs, including those incurred by the applicant for the purposes of the proceedings before the Fifth Board of Appeal of EUIPO.

Plea in law

—	Infringement of Article 8(1)(b) read in conjunction with Article 75 of Regulation No 207/2009.