Judgment of the General Court of 14 June 2017 — LG Electronics v EUIPO (Second Display)

(Case T-659/16) (1)

((EU trade mark - Application for the EU word mark Second Display - Absolute grounds for refusal - Descriptiveness - No distinctive character - Article 7(1)(b) and (c) of Regulation (EC) No 207/2009))

(2017/C 249/42)

Language of the case: English

Parties

Applicant: LG Electronics, Inc. (Seoul, Republic of Korea) (represented by: T. de Haan and P. Péters, lawyers)

Defendant: European Union Intellectual Property Office (represented by: J. Ivanauskas, acting as Agent)

Re:

Action brought against the decision of the First Board of Appeal of EUIPO dated 10 June 2016 (Case R 106/2016-1) concerning an application for registration of the word sign Second Display as an EU trade mark.

Operative part of the judgment

The Court:

1.	Dismisses the action;

2.	Orders LG Electronics, Inc. to pay the costs.

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(1)   OJ C 402, 31.10.2016.