21.8.2017   

EN

Official Journal of the European Union

C 277/44


Judgment of the General Court of 28 June 2017 — Colgate-Palmolive v EUIPO (AROMASENSATIONS)

(Case T-479/16) (1)

((EU trade mark - Application for EU figurative mark AROMASENSATIONS - Absolute ground for refusal - No distinctive character - Article 7(1)(b) and (2) of Regulation (EC) No 207/2009))

(2017/C 277/65)

Language of the case: English

Parties

Applicant: Colgate-Palmolive Co. (New York, New York, United States) (represented by: M. Zintler and A. Stolz, lawyers)

Defendant: European Union Intellectual Property Office (represented by: A. Folliard-Monguiral and M. Simandlova, acting as Agents)

Re:

Action brought against the decision of the Second Board of Appeal of EUIPO of 6 June 2016 (Case R 2482/2015-2), concerning an application for registration of the figurative sign AROMASENSATIONS as an EU trade mark.

Operative part of the judgment

The Court:

1.

Dismisses the action;

2.

Orders Colgate-Palmolive Co. to pay the costs.


(1)  OJ C 383, 17.10.2016.