Judgment of the General Court of 4 July 2017 — Pirelli Tyre v EUIPO (A pair of curved strips positioned on the side of a tyre)

(Case T-81/16) (1)

((EU trade mark - Application for an EU trade mark consisting of a pair of curved strips on the side of a tyre - Absolute ground for refusal - No distinctive character - Article 7(1)(b) of Council Regulation (EC) No 207/2009 - No distinctive character acquired through use - Article 7(3) of Regulation No 207/2009 - Article 75 of Regulation No 207/2009 - Article 76 of Regulation No 207/2009))

(2017/C 277/57)

Language of the case: English

Parties

Applicant: Pirelli Tyre SpA (Milan, Italy) (represented by: T.M. Müller and F. Togo, lawyers)

Defendant: European Union Intellectual Property Office (represented by: L. Rampini, acting as Agent)

Re:

Action brought against the decision of the First Board of Appeal of EUIPO of 9 December 2015 (Case R 1019/2015-1) concerning an application for registration of a sign consisting of a pair of curved strips on the side of a tyre as an EU trade mark.

Operative part of the judgment

The General Court:

(1)  OJ C 156, 2.5.2016.