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Summary of the Judgment
Summary of the Judgment
Judgment of the Court (Sixth Chamber) of 7 March 1990.
GB-INNO-BM v Confédération du commerce luxembourgeois.
Reference for a preliminary ruling: Cour de cassation - Grand-Duchy de Luxembourg.
Free movement of goods - National prohibition on publication of the duration of a special offer or the price previously charged.
1 . Free movement of goods - Quantitative restrictions - Measures having equivalent effect - Concept - Restrictions on cross-frontier advertising
( EEC Treaty, Arts 30, 31 and 36 )
2 . Free movement of goods - Quantitative restrictions - Measures having equivalent effect - Prohibition against referring, in advertisements for a special purchase offer, to the duration of the offer or the price previously charged - Application to advertising lawfully distributed in another Member State - Not permissible - Justification - Consumer protection - Not justifiable
( EEC Treaty, Arts 30 and 36 )
1 . Legislation which restricts or prohibits certain forms of advertising and certain means of sales promotion may, although it does not directly affect trade, be such as to restrict the volume of trade because it affects marketing opportunities .
Free movement of goods concerns not only traders but also individuals . it requires, particularly in frontier areas, that consumers resident in one Member State may travel freely to the territory of another Member State to shop under the same conditions as the local population . That freedom for consumers is compromised if they are deprived of access to advertising available in the country where purchases are made . Consequently a prohibition against distributing such advertising must be examined in the light of Articles 30, 31 and 36 of the EEC Treaty .
2 . Under Articles 30 and 36 of the Treaty, advertising lawfully distributed in another Member State cannot be made subject to national legislation prohibiting the inclusion, in advertisements relating to a special purchase offer, of a statement showing the duration of the offer or the previous price .
Since Community law regards the provision of information to the consumer as one of the principal requirements with regard to consumer protection, Article 30 of the Treaty cannot be interpreted as meaning that national legislation which denies the consumer access to certain kinds of information may be justified by mandatory requirements concerning consumer protection .