1. 

EU trade mark—Definition and acquisition of the EU trade mark—Relative grounds for refusal—Opposition by the proprietor of an earlier identical or similar mark registered for identical or similar goods or services—Likelihood of confusion with the earlier mark—Criteria for assessment

(Council Regulation No 207/2009, Art. 8(1)(b))

(see paras 15, 16, 60, 65)

2. 

EU trade mark—Definition and acquisition of the EU trade mark—Relative grounds for refusal—Opposition by the proprietor of an earlier identical or similar mark registered for identical or similar goods or services—Likelihood of confusion with the earlier mark—Assessment of the likelihood of confusion—Attention level of the public

(Council Regulation No 207/2009, Art. 8(1)(b))

(see paras 17, 21)

3. 

EU trade mark—Definition and acquisition of the EU trade mark—Relative grounds for refusal—Opposition by the proprietor of an earlier identical or similar mark registered for identical or similar goods or services—Likelihood of confusion with the earlier mark—Figurative mark fortune—Word mark FORTUNE-HOTELS

(Council Regulation No 207/2009, Art. 8(1)(b))

(see paras 20, 25, 64-68)

4. 

EU trade mark—Definition and acquisition of the EU trade mark—Relative grounds for refusal—Opposition by the proprietor of an earlier identical or similar mark registered for identical or similar goods or services—Similarity of the marks concerned—Criteria for assessment—Composite mark

(Council Regulation No 207/2009, Art. 8(1)(b))

(see paras 26-28, 30, 35, 36)

5. 

EU trade mark—Definition and acquisition of the EU trade mark—Relative grounds for refusal—Opposition by the proprietor of an earlier identical or similar mark registered for identical or similar goods or services—Likelihood of confusion with the earlier mark—Similarity of the marks concerned—Assessment of the distinctiveness of an element composing a trade mark

(Council Regulation No 207/2009, Art. 8(1)(b))

(see para. 34)

1.

Dismisses the action;

2.

Orders For Tune sp. z o.o. to pay the costs.