Judgment of the General Court of 28 February 2024 – Puma v EUIPO – Société d’équipements de boulangerie pâtisserie (BERTRAND PUMA La griffe boulangère)

(Case T-184/23)  (1)

(EU trade mark - Opposition proceedings - Application for the EU figurative mark BERTRAND PUMA La griffe boulangère - Earlier EU figurative mark PUMA - Relative ground for refusal - No damage to reputation - Article 8(5) of Regulation (EU) 2017/1001 - Link between the marks at issue)

(C/2024/2617)

Language of the case: English

Parties

Applicant: Puma SE (Herzogenaurach, Germany) (represented by: M. Schunke and P. Trieb, lawyers)

Defendant: European Union Intellectual Property Office (represented by: D. Gája and V. Ruzek, acting as Agents)

Other party to the proceedings before the Board of Appeal of EUIPO: Société d’équipements de boulangerie pâtisserie (Portes-Lès-Valence, France)

Re:

By its action under Article 263 TFEU, the applicant seeks the annulment of the decision of the First Board of Appeal of the European Union Intellectual Property Office (EUIPO) of 23 January 2023 (Case R 2420/2020-1).

Operative part of the judgment

The Court:

(1)   OJ C 179, 22.5.2023.