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Document 62017TO0495(01)

Order of the General Court (Eighth Chamber) of 13 September 2018.
Gratis iҫ ve Dis Ticaret AŞ v European Union Intellectual Property Office.
EU trade mark — Applications for EU figurative marks gratis — Absolute ground for refusal — Lack of distinctive character — Article 7(1)(b) and Article 7(2) of Regulation (EC) No 207/2009 (now Article 7(1)(b) and Article 7(2) of Regulation (EU) 2017/1001) — Action manifestly lacking any foundation in law.
Joined Cases T-495/17 and T-496/17.

Order of the General Court (Eighth Chamber) of 13 September 2018 –
Gratis iç ve Dis Ticaret v EUIPO (gratis)

(Joined Cases T‑495/17 and T‑496/17)

(EU trade mark — Applications for EU figurative marks gratis — Absolute ground for refusal — Lack of distinctive character — Article 7(1)(b) and Article 7(2) of Regulation (EC) No 207/2009 (now Article 7(1)(b) and Article 7(2) of Regulation (EU) 2017/1001) — Action manifestly lacking any foundation in law)

1. 

EU trade mark — Definition and acquisition of the EU trade mark — Absolute grounds for refusal — Marks devoid of any distinctive character — Assessment of distinctive character — Criteria

(Council Regulation No 207/2009, Art. 7(1)(b))

(see paras 15, 16)

2. 

EU trade mark — Definition and acquisition of the EU trade mark — Absolute grounds for refusal — Marks devoid of any distinctive character — Marks constituted of advertising slogans — Flattering promotional formula

(Council Regulation No 207/2009, Art. 7(1)(b))

(see para. 17)

3. 

EU trade mark — Definition and acquisition of the EU trade mark — Absolute grounds for refusal — Marks devoid of any distinctive character — Assessment of distinctive character — Criteria — Perception of the trade mark by the relevant public — Attention level of the public

(Council Regulation No 207/2009, Art. 7(1)(b))

(see para. 21)

4. 

EU trade mark — Definition and acquisition of the EU trade mark — Absolute grounds for refusal — Marks devoid of any distinctive character — Figurative marks gratis

(Council Regulation No 207/2009, Art. 7(1)(b))

(see paras 27-30, 38)

5. 

EU trade mark — Decisions of the Office — Legality — Examination by the EU judicature — Criteria

(Council Regulation No 207/2009)

(see para. 34)

6. 

EU trade mark — Decisions of the Office — Principle of equal treatment — Principle of sound administration — EUIPO’s previous decision-making practice — Principle of legality — Need for a strict and complete examination in each particular case

(Council Regulation No 207/2009)

(see paras 35-37)

Re:

Actions brought against the decisions of the Second Board of Appeal of EUIPO of 30 May 2017 (Cases R 506/2017-2 and R 507/2017-2) concerning the applications for registration of the figurative signs gratis as EU trade marks.

Operative part

1. 

The actions are dismissed.

2. 

Gratis iç ve Dis Ticaret AŞ shall pay the costs.

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