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Document 82012DE0719(01)

Bundesgerichtshof, Beschluss vom 19/07/2012
I ZR 2/11

Date of document:
19/07/2012
Author:
Nationale Gerichtsbarkeiten
Country or organisation from which the request originates:
Deutschland
Form:
Entscheidungen der nationalen Gerichtsbarkeiten in Bezug auf das EU-Recht
Internal reference:
QP/07655-A9
Authentic language:
Deutsch
Notes relating to the decision:
Descriptors:

EEC - Approximation of laws - Unfair commercial practices – Directive 2005/29/EC of the European Parliament and of the Council - Misleading commercial practices – Misleading omissions (Article 7(2) of the directive) – Use of editorial content in the media to promote a product without making clear in said content or by means of images that the promotion is being financed by the professional himself (Annex I, no. 11 of the directive) - Prohibition, by a piece of national legislation seeking to protect consumers and the independence of the press, of any publication for remuneration where that publication is not identified clearly as an advertisement by the use of the term "advertisement" or by images and context - Whether compatible with Directive 2005/29/EC of the European Parliament and of the Council - Request for interpretation
Publication:

Gewerblicher Rechtsschutz und Urheberrecht INT 2012 p.930-932

Wettbewerb in Recht und Praxis2012 p.1219-1222
Provisions of national law in application:

DE - Gesetz gegen unlauteren Wettbewerb (UWG), Paragraphen 8, 3 und 4 Nr. 11

Landespressegesetz (LPresseG) Baden Württemberg, Paragraph 10