Action brought on 20 January 2021 — Apple v EUIPO — Swatch (THINK DIFFERENT)

(Case T-28/21)

(2021/C 88/49)

Language of the case: English

Parties

Applicant: Apple Inc. (Cupertino, California, United States) (represented by: I. Junkar, I. Fowler, M. Petersenn and B. Lüthge, lawyers)

Defendant: European Union Intellectual Property Office (EUIPO)

Other party to the proceedings before the Board of Appeal: Swatch AG (Biel, Switzerland)

Details of the proceedings before EUIPO

Proprietor of the trade mark at issue: Applicant before the General Court

Trade mark at issue: European Union word mark THINK DIFFERENT — European Union trade mark No 4 415 063

Procedure before EUIPO: Cancellation proceedings

Contested decision: Decision of the Fourth Board of Appeal of EUIPO of 4 November 2020 in Case R 2013/2018-4

Form of order sought

The applicant claims that the Court should:

—	annul the contested decision;

—	order that the costs of the proceedings be borne by the defendant and by the other party to the proceedings before the Board of Appeal if it joins as intervener.

Pleas in law

—	Infringement of Article 58(1)(a) in conjunction with Article 18 of Regulation (EU) 2017/1001 of the European Parliament and of the Council;

—	Infringement of Article 94(1) of Regulation (EU) 2017/1001 of the European Parliament and of the Council.