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Commission staff working document - Annex to the Proposal for a Directive of the European Parliament and of the Council amending Council Directive 89/552/EEC on the coordination of certain provisions laid down by law, regulation or administrative action in Member States concerning the pursuit of television broadcasting activities - Impact Assessment – Draft Audiovisual Media Services Directive - Statistical annex {COM(2005) 646 final}
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[pic] | COMMISSION OF THE EUROPEAN COMMUNITIES |
Brussels, 13.12.2005
SEC(2005) 1626
COMMISSION STAFF WORKING DOCUMENT
Annex to the Proposal for a DIRECTIVE OF THE EUROPEAN PARLIAMENT AND OF THE COUNCIL AMENDING COUNCIL DIRECTIVE 89/552/EEC on the coordination of certain provisions laid down by law, regulation or administrative action in Member States concerning the pursuit of television broadcasting activities Impact Assessment – Draft Audiovisual Media Services Directive STATISTICAL ANNEX {COM(2005) 646 final}
COMMISSION SERVICES WORKING PAPER
Impact Assessment – Draft Audiovisual Media Services Directive
***
STATISTICAL ANNEX
Figure 1: UK Digital Television Penetration by Household 3
Figure 2: Development of TV revenues by some categories in the EU-15, 2000-2009 (US$million) 4
Figure 3: Penetration of digital television in Europe, 2004-2009 (% of total TV households) 5
Figure 4: Compound average growth rate of TV subscription spending per household in the EU-15, 2004-2009 (%) 6
Figure 5: TV Viewing Between Broadband Users and Others 2003 in 11 Countries 7
Figure 6: Development of Internet access turnover by category in the EU-15, 2000-2009 (US$millions) 8
Figure 7: Advertising revenues in the EU-15 by segment of the entertainment and media market, 2000-2009 9
Figure 8:European advertising expenditure in newspapers, television and the Internet, 2000-2009 (US$million) 10
Figure 9: Regulation of non-linear servives (general or specific) in % answers 11
Figure 10 Growth of broadband penetration towards saturation 11
Figure 11: Shares in total advertising 13
Figure 12: Advertising growth rates 13
Figure 13 US advertising turnover for Product Placement 14
Table 1: Development of VOD/SVOD in Europe, 2001-2009 15
Table 2: Share of multichannel advertising in total television advertising, 2000-2009 (%) 16
Table 3: Development of the sports TV rights market, 2000-2009 (US$million) 17
Table 4: Free DTH households as a percentage of total TV households 2004 (%) 18
Table 5: Compound average annual growth rates of advertising revenues in Europe, 2005-2009 (%) 19
Table 6: TV audience market share of foreign channels in % (2004) 20
FIGURE 1: UK DIGITAL TELEVISION PENETRATION BY HOUSEHOLD
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Figure 2: DEVELOPMENT OF TV REVENUES BY SOME CATEGORIES IN THE EU-15, 2000-2009 (US$MILLION)
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Source: PwC, Global entertainment and media outlook 2005-2009.
FIGURE 3: PENETRATION OF DIGITAL TELEVISION IN EUROPE, 2004-2009 (% OF TOTAL TV HOUSEHOLDS)
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Source: Datamonitor.
FIGURE 4: COMPOUND AVERAGE GROWTH RATE OF TV SUBSCRIPTION SPENDING PER HOUSEHOLD IN THE EU-15, 2004-2009 (%)
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Source: PwC, Global entertainment and media outlook 2005-2009.
FIGURE 5: TV VIEWING BETWEEN BROADBAND USERS AND OTHERS 2003 IN 11 COUNTRIES
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FIGURE 6: DEVELOPMENT OF INTERNET ACCESS TURNOVER BY CATEGORY IN THE EU-15, 2000-2009 (US$MILLIONS)
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Source: PwC, Global entertainment and media outlook 2005-2009.
Figure 7: ADVERTISING REVENUES IN THE EU-15 BY SEGMENT OF THE ENTERTAINMENT AND MEDIA MARKET, 2000-2009
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Source: PwC, Global entertainment and media outlook 2005-2009.
FIGURE 8:EUROPEAN ADVERTISING EXPENDITURE IN NEWSPAPERS, TELEVISION AND THE INTERNET, 2000-2009 (US$MILLION)
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Source: Rand Europe
FIGURE 9: REGULATION OF NON-LINEAR SERVIVES (GENERAL OR SPECIFIC) IN % ANSWERS
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Source: Commission services survey to the members of the ‘Television without Frontiers’ Directive’s Contact Committee
FIGURE 10 GROWTH OF BROADBAND PENETRATION TOWARDS SATURATION
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Source: RAND Europe Projections based on 2005 OECD dataset.
FIGURE 11: SHARES IN TOTAL ADVERTISING
FIGURE 12: ADVERTISING GROWTH RATES
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Carat: Austria, Belgium, Denmark, Finland, France, Germany, Greece, Ireland, Italy, Netherlands, Norway, Portugal, Spain, Sweden, Switzerland, UK, Estonia, Hungary; Latvia, Lithuania, Romania, Slovak Rep, Czech Rep, Poland
PWC: Austria, Belgium, Denmark, Finland, France, Germany, Greece, Ireland, Italy, Netherlands, Norway, Portugal, Spain, Sweden, Switzerland, UK, Hungary; Romania, Czech Rep, Poland
Egta: 20 European countries
FIGURE 13 US ADVERTISING TURNOVER FOR PRODUCT PLACEMENT
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TABLE 1: DEVELOPMENT OF VOD/SVOD IN EUROPE, 2001-2009
VOD/SVOD households (US$ millions) | Annual spending per household (US$) | Aggregate annual spending (US$ million) |
2001 | 0.3 | 20 | 6 |
2002 | 0.6 | 30 | 18 |
2003 | 2.0 | 40 | 80 |
2004 | 3.3 | 50 | 165 |
2005 | 6.4 | 60 | 384 |
2006 | 10.0 | 65 | 650 |
2007 | 13.9 | 70 | 973 |
2008 | 18.0 | 75 | 1350 |
2009 | 22.3 | 75 | 1673 |
Source: PwC, Global entertainment and media outlook 2005-2009. |
Table 2: SHARE OF MULTICHANNEL ADVERTISING IN TOTAL TELEVISION ADVERTISING, 2000-2009 (%) |
2000 | 2004 | 2009 |
Austria | 10% | 19% | 27% |
Belgium | 88% | 87% | 88% |
Denmark | 26% | 34% | 43% |
Finland | 2% | 4% | 11% |
France | 4% | 5% | 7% |
Germany | 6% | 8% | 10% |
Greece | 0% | 1% | 1% |
Ireland | 5% | 11% | 16% |
Italy | 1% | 3% | 10% |
Netherlands | 78% | 76% | 78% |
Norway | 34% | 36% | 40% |
Portugal | 5% | 7% | 11% |
Spain | 2% | 7% | 11% |
Sweden | 41% | 46% | 51% |
United Kingdom | 17% | 20% | 28% |
EU-15 | 12% | 15% | 19% |
Czech Republic | 1% | 2% | 6% |
Hungary | 15% | 17% | 20% |
Poland | 4% | 6% | 9% |
Romania | 0% | 3% | 6% |
Source: PwC, Global entertainment and media outlook 2005-2009. |
TABLE 3: DEVELOPMENT OF THE SPORTS TV RIGHTS MARKET, 2000-2009 (US$MILLION)
2000 | 5,008 |
2001 | 5,475 |
2002 | 6,346 |
2003 | 5,609 |
2004 | 5,714 |
2005 | 6,335 |
2006 | 7,328 |
2007 | 6,831 |
2008 | 7,577 |
2009 | 7,452 |
TABLE 4: FREE DTH HOUSEHOLDS AS A PERCENTAGE OF TOTAL TV HOUSEHOLDS 2004 (%)
Austria | 46.7 |
Belgium | 6.2 |
Denmark | 13.4 |
Finland | 7.2 |
France | 5.1 |
Germany | 26.2 |
Greece | 6.5 |
Ireland | 5.5 |
Italy | 5.3 |
Luxembourg | 19.3 |
Netherlands | 5.4 |
Norway | 0.2 |
Portugal | 0.7 |
Spain | 2.9 |
Sweden | 12.2 |
Switzerland | 23.4 |
UK | 1.2 |
Source: Screen Digest (November 2004) |
TABLE 5: COMPOUND AVERAGE ANNUAL GROWTH RATES OF ADVERTISING REVENUES IN EUROPE, 2005-2009 (%)
TELEVISION | 6.4 |
INTERNET | 22.2 |
MAGAZINES | 4.6 |
NEWSPAPERS | 4.2 |
RADIO | 5.6 |
OUT-OF-HOME | 5.6 |
SOURCE: PWC, GLOBAL ENTERTAINMENT AND MEDIA OUTLOOK 2005-2009. |
TABLE 6: TV AUDIENCE MARKET SHARE OF FOREIGN CHANNELS IN % (2004)
Country | Foreign public channels | Foreign channels | Other foreign | Total foreign |
targeting the market | channels (est.) | channels (est.) |
AT | 10,5 | 6,3 | 16,5 | 33,3 |
BE (CFR) | 14,5 | ~ | 32,3 | 46,8 |
BE (VLG) | 5,3 | ~ | 13,9 | 19,2 |
CY | 3,7 | ~ | 49,6 | 53,3 |
CZ | ~ | ~ | ca 6 | ca 6 |
DE | ~ | 0,9 | ~ | 0,9 |
DK | 1,4 | 15,4 | 5,1 | 21,9 |
EE | 15,6 | ~ | ~ | 15,6 |
ES | ~ | ~ | ca 2 | ca 2 |
FI | ~ | ~ | ca 5 | ca 5 |
FR | ~ | ~ | ca 1 | ca 1 |
GB | ~ | ~ | 0,2 | 0,2 |
GR | ~ | ~ | ~ | 0,0 |
HU | ~ | 0,6 | 2,7 | 3,3 |
IE | 16,0 | ~ | 29,2 | 45,2 |
IT | ~ | ~ | ca1 | ca1 |
LT | 3,6 | ~ | 15,7 | 19,3 |
LU | 25,6 | ~ | 60,0 | 85,6 |
LV | 9,6 | ~ | 24,5 | 34,1 |
NL | 4,6 | 29,9 | ca 10 | ca 40 |
PL | ~ | 5,1 | 11,3 | 16,4 |
PT | ~ | ~ | ~ | ~ |
SE | 0,7 | 25,2 | 2,5 | 28,4 |
SI | ~ | ~ | 25,9 | 25,9 |
SK | ~ | ~ | 26,9 | 26,9 |
Source: OBS |
© European Audiovisual Observatory / Observatoire européen de l'audiovisuel / Europäische Audiovisuelle Informationsstelle |
Yearbook Online Premium Service 2004 / Premium Service en ligne de l'Annuaire 2004 / Jahrbuch Online Premium Service 2004 |
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Averages of 20 (egta, pwc) and 24 (carat) European countries
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