Action brought on 29 March 2023 — Amstel Brouwerij v EUIPO — Anheuser-Busch (ULTRA)

(Case T-170/23)

(2023/C 179/95)

Language in which the application was lodged: English

Parties

Applicant: Amstel Brouwerij BV (Amsterdam, Netherlands) (represented by: T. Cohen Jehoram, lawyer)

Defendant: European Union Intellectual Property Office (EUIPO)

Other party to the proceedings before the Board of Appeal: Anheuser-Busch LLC (St. Louis, Missouri, United States)

Details of the proceedings before EUIPO

Proprietor of the trade mark at issue: Other party to the proceedings before the Board of Appeal

Trade mark at issue: European Union figurative mark ULTRA — European Union trade mark No 2 895 258

Procedure before EUIPO: Cancellation proceedings

Contested decision: Decision of the Fifth Board of Appeal of EUIPO of 24 January 2023 in Case R 2088/2021-5

Form of order sought

The applicant claims that the Court should:

—	annul the contested decision;

—	order EUIPO to pay the costs.

Plea in law

—	Infringement of Article 7(1)(b) of Regulation (EU) 2017/1001 of the European Parliament and of the Council.